The roofing CRM built on a real roof

Measure it. Price it. Signed in 60 minutes.

CLVR measures the roof from aerial imagery with no per-report fee, builds a priced proposal from your walk-around, and starts a 60-minute clock so it reaches the homeowner before the next roofer shows up.

Get early access See it measure a roof

Works on any phoneYour data stays yoursBuilt by roofers in Montana

60minute proposal clock

$0per roof measurement

12follow-up automations built in

1app from lead to paid

Sound familiar?

The fastest roofer with a proposal usually wins the job.

Most roofing software makes you wait on it. Every hour it adds gives the homeowner more time to call someone else.

Waiting a day or two for measurements

You order an aerial report, then wait while the homeowner books two more inspections.

EagleView: 24–48 h and $24–87 a report

Proposals that sit unsent

The inspection went well, then the quote waits until tonight or tomorrow, and the lead cools off.

Every hour of delay costs you close rate

Paying for every login

An account fee, then a fee for each rep and office helper, then add-ons for texting and measurements.

JobNimbus: est. $225–550/mo + $20–75 per user

Follow-ups that never happen

Nobody calls on day 5 or day 21, so the job you already measured goes to a competitor.

Leads leak out of the pipeline quietly

★ The EagleView alternative built into your CRM

Measure the roof before you leave the driveway.

Tap Measure with Roofly on any job. CLVR pulls Google's roof data and the aerial photo, AI traces every edge, and the numbers save straight to the job: area, squares with waste, pitch and edge lengths, plus a full materials list.

No per-report fee. Measure every lead, not only the ones you think will close.
Minutes, not days. No ordering and no wait for a report in your inbox.
Straight into the estimate. Squares, ridge, hip, valley, rake and eave feed your material list and the order email to your supplier.
You stay in control. Drag any edge to adjust and it re-saves. Manual satellite measuring is there as a backup.

EagleView

24–48 h · $24–87

Roofr

2–24 h · $13–19

CLVR

minutes · $0

Competitor turnaround and per-report prices from their public pricing pages and 2026 reviews. Bar length = typical wait.

RidgeHipValleyEaveRake

0sq ft

0squares +10%

6/12main pitch

0ft of edges

Roofly measure: the roof traced with eaves, rakes, ridges, hips and valleys, plus the area, squares and pitch — AI traces every edge with lengths

CLVR job showing Roofly measured squares, pitch and the full materials list — Saved to the job with a materials list

The 60-minute rule

Off the roof to a signed proposal in under an hour.

Film the walk-around and talk while you film. CLVR turns it into an inspection report with photos and Good, Better and Best pricing, then gives the homeowner a link to pick an option and sign with a finger.

Customer accepting a proposal and signing with a finger

Customer proposal

CLVR job screen with the proposal steps and the 60-minute clock

Job · Proposal

0:00

Walk it and talk it

Record a video on the roof. The AI pulls the best frames and writes down what you say, so the damage notes write themselves.

~0:15

AI builds the report

Findings, photos, the measured roof and Good, Better and Best options priced from your own price book. You review and tweak.

< 60:00

They pick and sign

Text or email the link. You see when they open it. They choose an option and sign on the phone, and the job moves to Approved on its own.

Nothing slips

Your day, sorted by what's about to go cold.

Every promise you make becomes a circle at the top of the screen. Its ring sweeps like a clock as the deadline gets closer: green, then yellow, then a red that pulses once you're late. Tap a circle and you're on that job.

+12mKessler

18:40Whitfield

4hCall back

Today screen

Meet Clover, your AI sales coach

Coaching for every rep, on every job.

Clover lives in the app. Ask what to do first today, how to handle "I need to think about it", or how to close more deals. It answers from your company's own playbook and your live numbers.

Knows your numbers. Sees your pipeline, your late items and your close rate before it answers.
Talks in your voice. Trained on how your best closer actually sells, not on generic scripts.
Hands-free in the field. Tap the mic and say "add a task", "move this job to approved" or "book an inspection Tuesday at 2".
Keeps it private. It coaches. It never texts your customers on its own.

Clover● Coaching from your numbers

What first today?"I need to think about it"Close more deals

Training and contests built in

Your best closer, in every rep's pocket.

Stats & tips shows each rep the time they saved this week, how they rank, and what to practice next, with a training library and team contests to keep everyone pushing.

Example rep, this week

6h 40m

saved by sending proposals on the clock instead of at night.

Leaderboard (opt-in)

🏆Jake11 signed

2Maria8 signed

3Cody6 signed

Training library

▶ Learn

Short videos and docs: the inspection walk, the kitchen-table close, objections, insurance basics. Add your own in seconds.

Everything a roofing company runs on

One app from first call to final payment.

clvrcrm.com/login

CLVR pipeline on a desktop screen with urgency circles and job cards

Calendar week strip and today's agenda — Calendar

Reports: won, win rate, minutes to proposal, collected — Reports

Clover chat answering how to close more deals — Clover chat

Pipeline you can read at a glance

Lead, Inspection, Proposal Sent, Approved, Scheduled, Paid. Search every stage by name, address or phone.

Calendar & crew scheduling

Book inspections and installs, and see proposal deadlines too. It syncs to the calendar on your phone.

E-sign proposals

A branded proposal page. They pick Good, Better or Best and sign with a finger, and you're notified the moment they open it.

Invoices & payments

Deposit, balance or full invoices in one tap. Record a check, card, ACH, Zelle or cash and the job moves to Paid. Online card & ACH soon

12 automations, ready to go

Day-5 and day-21 follow-ups, a deposit invoice on approval, a crew confirmation, a review request and a 30-day check-in.

Reports that answer back

Won dollars, win rate, minutes from inspection to proposal, % sent within 60 minutes, money collected, lead sources.

Photos & documents per job

Photos are shrunk on the phone before they upload. Contracts, permits and warranties stay with the job.

Texts on every job

Every text with the customer is saved on the job, including texts from your iPhone. Two-way texting soon

Installs like an app

Add it to your home screen on iPhone or Android. Use it in day or night mode, with big buttons you can hit wearing gloves.

Supplier orders

The measured roof becomes a materials list you can add to the estimate or email to your supplier.

QuickBooks export

Invoices, payments, customers and jobs export in QuickBooks Online's import format. Live sync soon

Leads from anywhere

Website forms, Zapier and your lead sources drop straight into the pipeline with the source tagged.

How CLVR stacks up

Built for speed. Priced without the per-seat tax.

JobNimbus, AccuLynx and Roofr are solid tools. Here's where CLVR is different.

What matters	CLVR	JobNimbus	AccuLynx	Roofr
Roof measurements	✓ Built in, $0 per roof, minutes	Through EagleView or Hover, paid per report	Ordered through the app, paid per report	$13–19 per report, 2–24 h
60-minute proposal clock	✓ On every job, with urgency circles	—	—	—
Video walk-around → AI report	✓ Frames + narration → priced options	—	—	—
AI sales coach	✓ Clover, trained on your playbook	AI phone and voice add-ons	—	—
Training library + contests	✓ Built in	—	—	—
E-sign proposals	✓	✓	✓	✓
Published pricing	Founding-crew pricing on the demo	No. Est. $225–550/mo + $20–75 per user	From $250/mo; higher plans by quote	Yes. Free plan, paid from $209/mo
Your data	✓ In your own database, export any time	Vendor-hosted	Vendor-hosted	Vendor-hosted

Competitor details from their public pricing pages and independent 2026 reviews (Projul, Capterra, PricingSaaS, Roofr and EagleView pricing pages), checked November 2026. Prices change, so confirm with each vendor. JobNimbus, AccuLynx, Roofr and EagleView are trademarks of their owners.

CLVR Stats and tips screen with the Clover coach button

Stats & tips

Built in a roofing truck, not a boardroom

Our story

We built CLVR for our own crews because the software we paid for kept making us wait. Now the proposal is out before the homeowner has time to call anyone else.

Justin Walton, founder. 25 years running construction projects, and a background helping drive about $1B in online sales. CLVR runs every day at Lucky Line Roofing in Montana.

Questions

Straight answers.

How accurate are the measurements?

Roofly uses Google's roof data and high-resolution aerial imagery, then AI traces the edges. You can drag any edge to fix it, and every change re-saves to the job. For insurance claims where an adjuster asks for a specific report brand, you can still order one. Most retail jobs won't need it.

Can I bring my data from JobNimbus, AccuLynx or a spreadsheet?

Yes. Send us your export or spreadsheet and we'll load your contacts, jobs and open leads during setup.

Does it work on my phone?

It was designed on a phone first. Open it in Safari or Chrome and add it to your home screen, and it runs like an app, in day or night mode.

Who owns my data?

You do. Your company's data lives in its own secure database with row-level security, and you can export it whenever you like.

What does it cost?

We're onboarding a small group of founding roofing companies first, with founding-crew pricing and no per-report measurement fees. Book a demo and we'll walk you through it.

I'm already on the team. Where do I log in?

Tap Log in at the top of this page, or go to clvrcrm.com/login. Save it to your home screen and it opens straight into the CRM.

Founding crews

Get the next proposal out in 60 minutes.

Tell us about your crew. We'll show you CLVR on one of your own roofs.